Documill Dynamo - Use Case

Turn Your Invoice Statement into TransPromo

What is TransPromo?

Transpromotional communication is a combination of transactional documents, like invoices or statements with promotional or marketing messages - all within the same document.

This approach uses the white space within billing documents, statements, explanations of benefits, notifications, and other transactional documents to deliver targeted marketing messages with full color imagery and/or highlight color text.

Uniqueness of TransPromo

Most companies issue statements and invoices. These transactional documents are repeating, personal customer touch points. You should consider bills, invoices, account statements, and notifications as regularly scheduled meetings with each of your customers.

It is time for marketers to leverage this customer touch point as a new marketing medium. TransPromo messages can be very personalized, and they often get viewed multiple times. Statements attract attention; 95% of statements are opened and read by consumers. Consumers spend an average of 2 to 3 minutes reviewing their statements, with 20% spending more than 5 minutes!

Benefits of TransPromo

TransPromo enables companies to better reach customers, better track responses and affiliated sales, increase response rates, and breathe new life into existing transactional documents. It opens up a new communication channel between a vendor and its customers. Other benefits TransPromo can offer include:

• Opportunities for up-selling, cross-selling or better retaining customers
• It is environmentally friendly as it maximizes the usage of your statement's space
• It usually leads to lower postal costs than separate Direct mail
• According to several studies, it usually yields higher response rates
• And finally, with careful planning and clear visual components, it can make your statements clearer, which hopefully leads to fewer customer support calls

TransPromo offers best advantages when it is simultaneously deployed into multiple channels - not just paper. Web for example offers additional exposure and touch points to enrich the customer experience and deliver more accurate, timid service - possibly for a repeating, yet customized message.

Documill Dynamo is your solution for doing Transpromo - maximize and target the time your documents spend in front of your customers.