Documill Visual Search - Use Case

Extranets for Marketing Materials

Many companies set up extranet services to ensure digital distribution of their marketing materials and other product collaterals. In most cases, this material is published in PDF format because it is also well suited for printing purposes.

Typically these services are used by partner companies, resellers, distributors, outsourced customer support providers - and in some cases end-users.

These extranet services serve multiple needs, among which the most common are:

• Controlled information sharing, for providing marketing materials to partners and resellers for customer communication purposes (attachment files for quotations, pricing lists, product notifications, campaign materials)
• Access to the latest materials, for example customer support purposes when up-to-date technical documents for support and maintenance is needed
• Effortless digital content distribution, for example presentation archives for conferences, exhibitions and training events

Companies can significantly improve the end-user experience these extranet services provide by enabling them with Documill Visual Search. With visual search results extranet users find faster and more accurately what they are looking for.

For example, following types of extranet documents have been seen to be great fit for Visual Search usage:

• Whitepapers, reports and contracts
  • » Besides text, these documents include graphs, tables and charts.
  • » It is often critical to view them visually to understand the content (like Gartner MQs).
• Product datasheets and information
  • » Visually recognizable items, brands, layouts and colors