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The future of sales

In the post-COVID-19 world, people will assemble an approach to life and business that combines what they miss from pre-COVID-19 times and what they discovered during the pandemic. It is expected that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels and the “everywhere customer” will expect to be served wherever he or she is. It is apparent that such dramatic shifts are heading towards inevitable and permanent transformation of traditional sales processes. Businesses must therefore make immediate strides toward a more complete digital business model to prepare for the new normal.

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